Warner Bros calls action on Bollywood blockbuster
By Joe Leahy in Hyderabad
Published: January 16 2009 19:33 | Last updated: January 16 2009 19:33
Warner Brothers launched the most ambitious attempt yet by a Hollywood studio to crack the world’s most prolific movie market, Bollywood, with the commercial release of Chandni Chowk to China.
The film is the first full-scale campaign by a large US studio to create a Bollywood blockbuster, with Warner enlisting India’s star of the moment, action hero Akshay Kumar. He plays a poor cook who goes to China and learns kung fu.