Sunday, November 15, 2009

Big Returns at the Box Office

- Recession aside, the box office keeps on rolling in the big bucks.

Roland Emmerich's 2012 almost made back its $260 million budget in just three days. The domestic opening weekend was a whopping $65 million and the global total was a mammoth $225 million. This is the seventh-biggest domestic bow ever in November, and just shy of the $67 million that Emmerich's The Day After Tomorrow pulled in during the Fri-Sun portion of its four-day Memorial Day weekend launch in 2004. With its $160 million non-domestic weekend gross, it's also the fifth-largest non-US debut of all time and the all-time champ non-US debut for a non-sequel/franchise picture. So the film pulled in a surprisingly potent 2.8x weekend multiplier and actually had a token increase on Saturday from $23 million to $24 million. Point being, this one is playing as a normal grown-up smash hit and should have decent legs until Avatar comes down the pike in just over a month. See, that's what happens when you actually deliver the goods and have the decency to be not all that bad.

Click here for more of the latest box office news.